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Wednesday, 14 November 2018

In Delhi now buy "pure air" for Rs 12.50 per breath- ఢిల్లీ అక్కడ స్వచ్ఛమైన గాలి ఖరీదు 1 లీటరు 1499/-

We’re so used to reading reports and news of our air being polluted, unbreathable that we have now turned immune. We don’t even realise when we breathe in polluted air. Delhi has the most polluted air in the world and whatever measures the government takes – steps like the even odd scheme, the stress on using public transport, etc, there’s just nothing that can be done to reverse the damage already done. Even if pollution levels are now brought under check, it will take years to clean the air and bring it back to a normal, breathable level. This is not the case only in Delhi. While Delhi is the worst affected in India, other cities are close behind with pollution levels increasing day by day.

Vitality Air which is  a Canada-based firm now plans to sell fresh mountain air to Indians. This is not their first business venture. They first began selling pure air in China which is also reeling under the effects of severe air pollution. The Chinese welcomed the brand and the idea with open arms and after their success in India, they are now targeting the Indian market.

Vitality Air will first set shop in Delhi where they will begin selling pure air cylinders or cans for prices as high as 1,450 for 3 litres and Rs 2,800 for 8 litres. The compressed air in each can can be breathed through a mask. This means, you’ll be paying Rs 12.50 per breath! The fresh air also comes in different fragrances – Lake Louise and Banff! Over 100 bottles are already shipped to India where they will soon be tested. The cans will initially be available through malls and there will also be promotional offers for trying the cans and the air. The concept is not unlike that of an oxygen cylinder. Each 8-liter can can provide air for about 160 breaths. We breathe about 960 breaths an hour – which means, you’ll need a whopping 6 cans per hour and 144 cans a day!


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